The Null Device

What, no Schwipe?

Memewatch: The ironic-trucker-cap meme seems to be fizzling out; MX (the free wire-story/press-release/celebrity-gossip paper in Melbourne) had a 1-page feature showing 12 caps from brands like FUBU, Freshjive, Stussy and Mambo. In the time that the meme took to arrive to Australia, it seems to have jumped right over the ironically-slumming hipster contingent (other than one or two Architecture In Helsinki fans, I haven't seen any hipster types wearing trucker caps here), lost its irony and gone to the Chapel St. designer-label crowd. And now that MX has covered it, its days are probably numbered. (Then again, didn't Justin "J-to-tha-T" Timberlake wear one on TV or something?)

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