The latest pop hit in Japan is the corporate anthem of a small demolition firm; the punk-edged Nihon Break Kogyo anthem, a world away from traditional corporate propaganda, has become a cult favourite among teenagers. The firm has started selling CDs of it, and two karaoke distributors have picked it up.

We will destroy houses. We will destroy bridges. We will destroy buildings. To the east, to the west, run, run, Nihon Break Kogyo.

The song, which is written by a 32-year old aspiring musician who goes by the name of Manzo, has also become a big hit on the internet. According to one review on Amazon, the internet retailer: The lyrics have an enormous impact. Maybe this song is more radical and aggressive than songs created by mediocre punk rock bands.

A Flash-animated video for the song (replete with masked heroes and giant robot!) may be found here; the sound quality is rather poor, mind you. (via Graham)

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