The Null Device

You are a target market

Formulaic music isn't just for the teeny-boppers and pissed-off teenagers. Computer scientist and songwriter Loren Jan Wilson develops a system to analyse Pitchfork music reviews, finding which words have the most positive connotations, and then using that to write two songs, scientifically designed to appeal to the coolsies who write for Pitchfork.
There are positive values for "rough" and "primitive," and negative values for the words "shiny" and "polished." This points towards a preference for lo-fi recordings, which are usually associated with lower-budget independent music. This falls in line with the Pitchfork reviewers' dislike of capitalism, which I talk about a bit in the other interesting results section below.
The "sadness" group is by far the highest-scoring mood, beating the next mood ("dark") by over 1100 points. As a response to that, I've tried to make these songs as sad as possible.

The songs, Kissing God and I'm Already Dead are provided with MP3 form, along with detailed descriptions of how the analysis guided his creative decisions. The songs, as you'd expect, combine gloomy lyrics, lo-fi guitars, choppy beats and layers of effects.

It'd be interesting if he had gotten Pitchfork to review these songs before revealing their origin, if only to see whether he'd have been critically lauded as the next Radiohead or whatever.

There are 1 comments on "You are a target market":

Posted by: dirge http://devoid.co.uk Thu Jun 17 01:49:23 2004

http://sawtooth.org.uk/ http://www.furtherstudio.org/live

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