The Null Device

The High Street Persuaders

One of Britain's leading "visual merchandising consultants" reveals the psychological tricks used by shops to get people to buy stuff: (via Mind Hacks)
Most of the prices in electrical stores end in.99p. But a few end in.98p or 95p. That's a signal that a product is old stock and needs to be sold quickly. If you're foolish enough to ask a sales assistant for advice in a big electrical chain, the loyal staff will steer you towards these.
Table tops positioned next to racks allow women to handle the trousers and tops. "Younger women like scruffed-up clothes displays it suggests that these are popular. If the piles seem too neat, then obviously no one else is buying these items. Older women are more exacting in their standards."

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