Which takes the idea of corporations as authors and music as a work for hire to a new level. Well, not entirely; apparently, one of the biggest pop groups in Thailand a few years ago was an enterprise owned and operated by PepsiCo., with musicians, songwriters and personnel hired by corporate managers, and then there was the extended mix of that Coca-Cola jingle which was in the charts in the 1990s. Or perhaps it's more like sponsorship; the track has no references to the brand or lingerie (though could perhaps be a suitable soundtrack to BDSM games whilst wearing such), and sounds much like the usual sort of hard-edged electrohouse you'd hear in Prahran or Hoxton or wherever the beautiful people congregate in their punk-themed designer clothes.
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