Via the ads on Pitchfork (where else?), this company (based in Brooklyn, NY) makes custom coolsie hipster apparel, printed with the name of your hometown, in various fonts, and various icons (soccer numbers, skulls, hearts, and such). The order form lets you select neighbourhoods from various cities across the world, or enter free text of your own choosing; interestingly enough, Melbourne is the only Australian city in their database.

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