It's interesting to look at their links page. Among the usual indie labels and stores, there is an Other section, which features 4ZZZ, LiveJournal, and, um, Manchester United. The last addition seems puzzling, looking at the site from the UK; no-one here would associate football with the indie-pop subculture, and Man.U, one of the biggest and highest in profile of clubs, doubly so. Mind you, it appears the be the usual indiekid-Anglophilia phenomenon, where any and all affectations of British everyday versimilitude are more indie than the local variety. This has been commented on in the past, in observations of American indie fans who are into everything one can slap a union flag on, from Blur to Oasis to Fatboy Slim to Mogwai; not to mention appropriations of British slang, sometimes with unintentionally comical results (I mean, "Shag Frenzy" sounds more like a tabloid headline about suburban swingers' parties than a name for an indie night). With that in mind, I wonder how long until indie kids in America and Australia start imitating the chav phenomenon to get that imported-from-Britain boost to their indie cred.