"We have a right to go after people who use our trademarks without permission, big or small, whenever we find out about them," said John Feehery, executive vice president for the association. "Our ratings are not supposed to be ripped off."
Wendy Seltzer, a lawyer with the Electronic Frontier Foundation, argues that the association would have a point only if the fiction sites had claimed that association reviewers had rated the works. Using the ratings as a rough comparison is not a trademark infringement, she said: "It's like saying a beverage tastes like Coke."
I'm hoping that this does go to court and the MPAA get a good caning, which, if anything resembling common sense prevails, they should.
Meanwhile, if you're content with the G, PG and R ratings, you can always claim that you're using the Australian ones and not the U.S. ones; the Australian Office of Film and Literature Censorship may be Bowdlerites, but they're probably not Galambosians.
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