Agfa has its origins in Germany in 1867 marketing its first colour film in 1936. Until Fuji became a market force, Agfa was the alternative to the dominant player, Kodak. Unlike Ilford, which has reacted to the change in photographic technology by using its paper-making expertise to move into the production of superior inkjet papers, Agfa appears to have misjudged the size and permanence of the digital tidal wave.In other words, someone at Agfa decided that digital photography was just a passing fad or a niche interest. Oops!
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