The "metrosexual" phenomenon may be some 2,300 years older than thought; studies of two male mummified bodies discovered in an Irish peat bog have shown that one wore elaborate nail polish, and the other wore hair gel, imported from France or Northern Spain (which, presumably, was a centre of the cosmetics industry even back then).

"Clonycavan Man's hair style was swept upward on top of his head, perhaps to add a few inches to his height. The hair was held in place by a type of 'hair gel' which was composed of a mixture of pine resin and vegetable oil," Bog Bodies Project coordinator Isabella Mulhall told Discovery News.

His extremely well manicured nails indicate he also was a wealthy man, untroubled by manual labour.

Both men had been murdered, after being tortured. Nobody is sure why, but some speculated that they may have been executed criminals or human sacrifices. Or perhaps someone didn't like their fancy looks?

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