The five-minute meaningful sexual encounter: if ever there was a holy grail for the age of the tight-wired global economy - with its time-strapped labour force and its glut of bright, shiny distractions - that is it. And if ever there was a reason to be wary of the pharmaceutical industry's designs on the market for sexual healing, say critics such as Tiefer, it's the attractiveness of that simple-minded ideal.
Tiefer is just as dubious about PT-141, which, as she sees it, is merely the latest expression of a 'big wish' that 'we could just bypass everything we want to bypass' on our way to sexual happiness, skipping the complicated, often lifelong work of sorting out all the emotional, physical and autobiographical triggers that turn us off and on.
Good things would come of it, to be sure. Marriages would be saved, fun would be had. But sexual Utopia? PT-141 seems just as likely to usher in the age of McNookie: quick, easy couplings low on emotional nutrition. Sex lives tailored to the demands of a jealous office or an impatient spouse. A dark age of erotic self-ignorance tarted up in the bright-coloured packaging of a Happy Meal.Of course, the next step that is needed is a drug that creates meaningful emotional bonding, of the sort that would take months if not years of laborious intimacy, in minutes. Just pop a pill before the speed-dating evening and, by the time the night is over, you will have acquired a soulmate. Think of the productivity gains that such an invention could usher in: no more need for dinner-and-movie dates, romantic weekends away or holidays together could translate into countless billions of extra hours either for productive work or economically beneficial consumption of entertainment products.
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