The Null Device

In Stores Now

A new advertising agency in the Netherlands has started offering advertising on zoo animals and hookers' thighs. The agency instoresnow.nl also offers advertising iin religious establishments and huge floating billboards off popular beaches. Unfortunately for those willing to buy, the agency doesn't actually exist, but is merely a satirical project by a design student, Raoul Balai:
"I was getting sick and tired of advertising everywhere," Balai told reporters. "But I don't want to preach, and I thought satire would work better."
Prospective customers phoning his fake agency are kept on hold and bombarded with sales pitches until they give up.
Not all are amused, though; an Amsterdam zoo has threatened Balai with a defamation suit after Balai's site showed fish at the zoo inscribed with the brand name of a frozen fish company.

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