Georgia was well-received, but initially proved less popular than Verdana, which was hailed throughout the late 1990s as the defining typeface of the new digital era. By the early 2000s taste was changing. Just as fashion buffs were rummaging around vintage stores and product design was embracing romanticism, type designers were dusting down their history books. Among the most popular new fonts was the elaborate Mrs Eaves, created by the Californian designer Zuzana Licko and inspired by the glorious swirls of the 18th-century Baskerville. Mrs Eaves became so popular, even in junk mail, that typography blogs grumbled about it being over-exposed.
Designers continue to reinvent historic typefaces, but in a more restrained style. Again this reflects broader changes in visual culture. The typographic equivalent of the trend for fashion houses, like Lanvin and Balenciaga, to reinterpret vintage looks with advanced materials and technologies, is the development of computerized reinterpretations of elegant old serif typefaces, like Bodoni and the 15th century Bembo, for use in print. Among them are Farnham, developed for the art magazine frieze by the New York designer Christian Schwartz, and Guardian Egyptian, which he devised for the redesign of the British newspaper The Guardian, with the London-based designer Paul Barnes.
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