The Null Device
Hey hubsters, win cool stuff!
Wal-Mart, the US retail behemoth that manages to be both socially atomising and socially conservative, is now attempting to launch its own teen networking site
, sort of like MySpace, only with its own unique values. Hilarity ensues:
The opening page shows video of four teens -- a bubbly fashionista, a Texas football player, a quirky skateboarder and an aspiring R&B singer from New York -- who are clearly actors reading a script, although the videos are positioned to appear authentic. Within, there are pages such as "Beth's Backyard Club," where you find a picture of her in a strapless prom dress above the approved quote: "I'll school my way by looking hot in my Wal-Mart clothes to school to catch a cute boy's eye. ..."
No doubt leery of all the problems with MySpace.com, Wal-Mart's site disqualifies any video with "materials that are profane, disruptive, unlawful, harmful, threatening, abusive, vulgar, obscene, hateful, or racially or ethnically-motivated, or otherwise objectionable." That's why "pending approval" notes dominate pages already created and content is limited to a headline, a fashion quiz and a favorite song. Wal-Mart also plans to e-mail the parents of every registered teen, giving them the discretion to pull a submission.
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