Web entrepreneurs are attempting to adapt the MySpace formula, massively successful with teenagers and twentysomething, to the huge baby-boomer demographic. One attempt is Eons.com, which replaces the pop music and cool animated ads with brain-exercising games, a longevity calculator and an obituary notification service:

"Many people no longer live where they grew up so the idea of a rich story about someone's life in a local newspaper is often lost," said Taylor, who sees online obituaries replacing the traditional death announcements in newspapers.

He said baby boomers, the 77 million Americans born between 1946 and 1964, also wanted to have a greater input into their own funerals. This prompted Eons.com to look into a service where people could plan for their favorite songs to be played at their funeral and where friends and family can go afterward for food and drink.

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