The Null Device

Bushnell on video games

Nolan Bushnell, the founder of pioneering video game company Atari (of little relation to anything named "Atari" after about 1982 or so), talks about the state of videogaming, his new casual video-game bistro concept and why Sony's PS3 is (in his view) doomed to failure:
I saw a very large and untapped market, which is the entrepreneur's dream. There was no real venue for social games. Games got violent in the mid 1980s... that lost women. Then they got long-form and complex. That lost the casual gamer.
I think Sony shot themselves in the foot... there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base. They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live... a first party developer would be an idiot to develop for Sony first and not the 360. People don't buy hardware, they buy software.

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