It's a good reason to go to the box-office, but it's also the source of an awful paradox: yesterday's jaw-dropping movies are today's kitschy crap. By next year, the custom tools that filmmakers develop for this year's blockbuster will be available to every hack commercial director making a Coke ad. What's more, the Coke ads and crummy sitcoms will run on faster, cheaper hardware and be available to a huge pool of creators, who will actually push the technology further, producing work that is in many cases visually superior to the big studio product from last summer.
It's one thing for a black-and-white movie at a Hitchcock revival to look a little dated, but it's galling -- and financially perilous -- for last year's movie to date in a period of months. You can see what I mean by going to a Lord of the Rings festival at your local rep-house and comparing the generation-one creatures in Fellowship of the Ring to the gen-three beasts in Return of the King.Where does HDTV come into this? Well, until now, yesteryear's blockbusters could make back some of their mammoth production costs on the long tail of DVD rentals and TV licensing; thanks to the inherent poor quality of TV, consumers were more forgiving of their dated effects. With HDTV, this may not be so, and the long tail may be decimated, making mega-blockbusters uneconomical to produce.
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