The Null Device

Apple on Chapel

The river has a right side and a wrong side... Apparently Apple's flagship store in Melbourne is going to be in South Yarra, in the Paris (Hilton) end of Melbourne. More precisely, the glass cube will be part of a shopping complex on the former Fun Factory site at the corner of Chapel Street and Toorak Road, where the Beautiful People play.

I wonder whether Apple will attempt to fit in with local community values by selling MacBooks encrusted with Swarovski crystals.

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