The Null Device

Advertising consumption enforcement

The next big thing after Digital Rights Management could be Attention Rights Management, or technologies to ensure that users of advertising-supported services not only see the ads but pay attention to them. Already, Microsoft have applied for a patent on a technology for enforcing the payment of attention, using CAPTCHA-style tests and face-recognition cameras. Perhaps we can expect to see this as part of the DRM layer in the version of Windows that follows Vista, opening further opportunities for premium content consumption?

There are no comments yet on "Advertising consumption enforcement"

Want to say something? Do so here.

Post pseudonymously

Display name:
URL:(optional)
To prove that you are not a bot, please enter the text in the image into the field below it.

Your Comment:

Please keep comments on topic and to the point. Inappropriate comments may be deleted.

Note that markup is stripped from comments; URLs will be automatically converted into links.