The Null Device

Bogan chic

The latest word in fashion on the Australian streets is "bogan chic", i.e., upmarket knockoffs of flannelette shirts, skinny blue jeans, ugg boots and other things traditionally worn by young working-class heavy-metal fans from the wrong side of town (or bogans, as they're known. Only they're now being worn by young professionals in Prahran and Darlinghurst.
"There are a lot of men who are willing to pay a lot of money to look like they've spent no money," says Leadbeater, whose collection features skinny jeans for $200, biker jackets for $260, and $80 printed T-shirts, including one emblazoned with an old Ford Falcon that reads: "Let's get the Falcon out of here."
While you could pick up a similar outfit for a fraction of the price from op shops or discount stores like Savers and Dimmeys, Pollitt says you wouldn't get the quality.
This is the same sort of thing as happened with America with trucker hats. The underclasses are ahead of the cutting edge of fashion, precisely by their naïvete thereof. "Cool" is about differentiating oneself from the mainstream, and the hipsters on the cutting edge appropriate "anti-fashion" styles from the underclasses. Once these have been sufficiently popularised, the trendies further down the food chain (or should that be further up?) take notice and start wearing them, and designer labels start churning out premium-priced equivalents, for sale along Chapel Street.

Meanwhile, the bogans move on; not out of any conscious quest for cool but out of lack of concern for purity or image. (To them, after all, it's not a pose.) While the classic ugg-boots-and-Ackadacka bogan look may now belong to the coolsies of Prahran, today's bogans are just as likely to take their cues from gangsta hip-hop as from classic rock/metal.

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