The Null Device

Where will it end?

Alexis Petridis reveals that the Unknown Pleasures trainers are not the only recent piece of Joy Division merchandise, as yesteryear's existential angst becomes today's nostalgia and marketing tie-in:
Yo! Sushi currently offers its takeaway customers the Love Will Tear Us Apart salmon and tuna box set, a selection of sashimi, nigri, maki and salad with tangy sunomono dressing, the latter presumably ideal for ridding yourself of "the taste in your mouth as desperation takes hold", as the song's lyric had it. The box set forms part of a menu on which every item is named after a classic song, including the Relight My Fire prawn yakisoba and the Sexual Healing salmon sashimi.
The obvious question to ask is: where will it end?
This year sees the release of Control, photographer Anton Corbijn's long-awaited Ian Curtis biopic. Rumours that it will be accompanied by a tie-in with McDonald's - involving a new jingle based on the lyrics of Decades ("portrayal of the trauma and degeneration, the sorrows we suffered and never were free ... I'm lovin' it"), and the Ian Curtis Happy Meal - remain unconfirmed at time of going to press.
I'm half-expecting to see Unknown Pleasures-themed babywear in shop windows on Stoke Newington Church Street any day now. Or, failing that, oven gloves.

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