The Null Device

Sheriff of a ghost town

In the landscape of the user-generated web, MySpace stands alone. Not because of any technical superiority or leadership; in fact, the site itself gives off a strong whiff of inelegance and half-bakedness. It stands alone, quite literally, by refusing to play nice with rival websites. MySpace is a jealous god, whose first commandment is "thou shalt have no other sites before me". Hence its "blog" functionality has no RSS feeds or permalinks, it doesn't ping or query other sites, and don't even think about APIs or mashups. MySpace may be mentioned in the same breath as "Web 2.0" (much in the way that, say, Lily Allen is "underground hip-hop"), but it is strictly Web 1.0; very Old Testament.

Up until now, MySpace's lack of interaction has been a passive one; users could embed third-party content from other sites in their pages. But now, MySpace has started blocking links to rival sites like photo-sharing site PhotoBucket.

What doesn't make sense is Fox's assumption that the MySpace stronghold (81 percent of the social networking market) can withstand a backlash from developers and users who prefer a more open environment -- even one that hosts ads and the Flash-based widgets that MySpace says are a security threat. In the end, MySpace is just one mass migration away from becoming Tripod.
The company's efforts to circle the wagons and push offending third-party widgets from its site comes at an interesting time. Its closest competitor, Facebook, has unannounced (but confirmed) plans to open its site to third-party widgets for the first time. Ultimately, the two sites could come to resemble each other, but which will users prefer?
MySpace users are a stoical lot, willing to put up with having their spaces plastered with flashing, buzzing ads and to make do with late-20th-century levels of functionality in the age of the dynamic mashup; however, some are speculating that as Murdoch tightens his grip and attempts to get value from the $580 million he spent on the site, users will realise that MySpace is not their space but the online equivalent of a tightly controlled shopping mall and move on to more open sites.

There are 1 comments on "Sheriff of a ghost town":

Posted by: Peter http://www.frogworth.com/blog/ Sun Apr 22 05:06:28 2007

MySpace does suck real hard, but its blogs do have RSS feeds - I'm subscribed to a number. For instance, goto http://www.myspace.com/brackenmusic and click on "View All Blog Entries", and (after the first time just now, when I got a wonderful unexplained MySpace error, yay!) you get a link to the RSS feed, as "RSS"... It's: http://blog.myspace.com/blog/rss.cfm?friendID=95190431 which surprisingly enough seems to imply that we can derive the RSS feeds for any MySpace user (if it's not private)...

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