Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.Though as someone pointed out in the comments, every time Hollywood come up with a freshly sanitised name, someone will come up with a more honest acronym for it, like, for example, Digital Captivity Enforcement.
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