A US broadcasting executive has called for the industry to ditch digital rights management (DRM), because of the bad reputation it has with consumers. From now on, instead of DRM, the industry should use Digital Consumer Enablement (DCE), which does much the same thing, only sounds nicer. You see, instead of restricting what you, the potentially thieving consumer, can do, it enables you to enjoy the content in ways that your benevolent corporate elder siblings want you to:

Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.

Though as someone pointed out in the comments, every time Hollywood come up with a freshly sanitised name, someone will come up with a more honest acronym for it, like, for example, Digital Captivity Enforcement.

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