Red light sites probably aren't places CIOs normally would look to find innovative IT. But the sex and gambling industries have always been at the forefront of technological innovation. During World War II, the illegal telephone network that bookies developed was more reliable than the one the War Department used, says Harold Layer, professor emeritus at San Francisco State University. And the pornography industry has helped select technology winners and losers for ages. In the 1980s, for example, demand for adult material gave VCR makers the economies of scale they needed to make their devices affordable, says Jonathan Coopersmith, a professor of technology history at Texas A&M University.
With every program available at any moment, how will users find programs? Piper believes that search will be the killer app of IPTV. To that end, New Frontier is obsessive about metadata, watching every frame of every video it digitizes and recording as many attributes as it can. Customers can use these metadata tags to refine their searches until they find precisely what they're looking for. (For example, if you have a thing for blondes on the beach, a search on New Frontier's adult website Ten.com for "clothing-accessories-sunglasses," combined with "setting-outdoors-beach," and "physical-hair-blonde," returns two 15-minute clips, the fourth scene from Lock, Stock and Two Smoking Bimbos 2 and the first scene from Pick Up Lines 82.)
Please keep comments on topic and to the point. Inappropriate comments may be deleted.
Note that markup is stripped from comments; URLs will be automatically converted into links.