Ulrich Schnauss, the 29-year-old DJ whose dreamy second album Goodbye came out in June, thinks this escapism is vital to shoegazing's appeal. He comes from the north German outpost of Kiel, a dull town that he saw as the equivalent of Reading, home to Halstead's Slowdive. "Too much music these days is about how bad these towns are, about everyday life, and all the dull details. Shoegazing is a way out of that - there's melancholy in it, but lots of heaven there too." He thinks people connect with dreamy music more in times of world crisis, and points out how psychedelic music has flourished during the wars in Vietnam and Iraq. "It's music that offers a much more profound way of trying to cope with a bad world, isn't it? Offering hope rather than breaking your guitar and shouting 'fuck you!'"
Still, images like these won't help change the minds of detractors. It doesn't help that Alan McGee, the man who signed Ride, My Bloody Valentine and Slowdive to Creation, is its most vehement critic. "Bloody nonsense. My Bloody Valentine were my comedy band. Ride were different - they were a rock band, really, a fantastic rock band - but My Bloody Valentine were a joke, my way of seeing how far I could push hype." Although he said Shields was a genius in the Guardian in 2004, he now says, unconvincingly, that the revival is just people still buying his lies.It's interesting that the two genres of independent music antithetical to the mainstream currently undergoing revivals—indiepop (as per an earlier article by Rogers) and shoegazer— are largely separate worlds. Having lived in London for most of the past 3 years and attended both shoegazer nights (Club AC30, Sonic Cathedral) and indiepop nights (How Does It Feel To Be Loved (which, incidentally, has a "no shoegazer" policy on its music) and Spiral Scratch) nights, I've noticed that very few of the people who go to one kind of night go to the other.
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