BBC Worldwide international director Ian Watson said there was "absolutely no intention" of introducing advertising into Lonely Planet, which he described as "the most important brand to travellers around the world". "One of the things we very quickly got to talking to with Tony and Maureen was just how closely aligned our editorial values are," he said.The BBC is mooting expanding Lonely Planet's online services and creating TV programming based on the guides. The Lonely Planet offices remain in Footscray (which, for the Britons reading this, is sort of the Melbourne equivalent of Hackney or somesuch), and the management remains unchanged.
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