The Null Device

Facebook turns evil?

It looks like Facebook (the social network site which promoted itself on being less jarringly obnoxious than MySpace) may soon explore new frontiers of annoyingness:
"Evil is deeply embedded in Facebook's corporate DNA," said Umair Haque, a strategy consultant who covers digital media and innovation on his blog, Bubblegeneration.com.
As Nicholas Carr, former executive editor of the Harvard Business Review, wrote in his blog: "It's a nifty system: First you get your users to entrust their personal data to you, and then you not only sell that data to advertisers but you get the users to be the vector for the ads. And what do the users get in return? An animated Sprite Sips character to interact with."
In describing Facebook's new advertising system at a US conference this week, Facebook founder Mark Zuckerberg made it clear there would be no avoiding the onslaught of advertisements and viral marketing on Facebook. "There is no opting out of advertising," he said.
I don't know about you, but I don't want little animated M&Ms characters doing skateboard stunts in the corner of my personal messages or sentences announcing the latest iPod or trainer auto-edited into comments I make on people's walls. If Facebook gets annoying, I'll stop using it, and I won't be the only one.

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