A year or so ago, Sony's egregiously misnamed Universal Media Disc format (a prooprietary optical disc which only plays in one device—the Sony PlayStation Portable)—essentially died as a viable medium for selling anything other than PSP games. For some reason, people didn't want to spend good money on a low-resolution copy of a movie, bound to a plastic cartridge, for viewing on their PSP; perhaps the number of PSP owners who would use their units for repeatedly watching Spiderman 2 on the train, as opposed to, say, playing videogames, wasn't that great to begin with, and the percentage willing to incur the cost of buying a movie in this inflexible format was even lower. Not even Sony giving away UMDs of their films with DVDs, for only slightly more money, could revive the flagging format.

So now, we learn that Sony are trying to revive the UMD format as a medium for movies by selling TV shows on it, in conjunction with MTV (formerly a music-video channel, now a purveyor of entertainment to the lucrative young-and-dumb demographic). That's right; presumably some executive decided that, while people may not be willing to pay money for a disc containing a version of a movie that only plays on their PSP, they'd be willing to do so for some episodes of Beavis & Butthead. Unless they're planning to bundle them with boxes of breakfast cereal or something.

It's not just the cost of purchasing the disc that counts; it's also the cost of having another bit of plastic taking up space in your house and your mental filing system. As the value of the bits of plastic decreases, the awkwardness of their material nature increases. (A video game you may spend many hours playing is worth a plastic disc and case to store it in—not to mention £25 or however much it costs— a movie you watch once or twice, less so, especially since looking at a small handheld screen is not the best way to enjoy movies if there are alternatives. A few episodes of a TV show sounds like an even more marginal proposition, and the sort of problem that downloads were invented to solve.) Especially in a format whose flexibility is deliberately limited.

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