The Null Device

Destra buys Mess+Noise

Australian independent music zine and website Mess+Noise has been acquired by Destra, an online content company:
This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X & Y demographic.
Mess+Noise will be promoted across destra’s digital and physical publishing and broadcasting platforms, enabling collaboration with destra’s other music communities such as http://www.threedworld.com.au, www.centralstation.com.au and www.mp3.com.au.
In other words, we can probably expect it to turn into a sort of JJJ of the web, with the unprofitable articles about small independent bands being replaced by PR pieces about commercial alternative-rock acts, and the forums being swamped by bogans.

Here is long-time contributor Emmy Hennings' eulogy for the site, and here is the discussion thread.

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