The Null Device

Ikea and "Swedish imperialism"

Naming things, it seems, remains political: Danish academics have acused Ikea of cultural imperialism, for giving Danish placenames to its cheaper products, whilst reserving Swedish, Finnish and Norwegian ones for the more prestigious items:
The researchers claim to have discovered a pattern where more expensive items, such as beds and chairs, have been named after Swedish, Finnish and Norwegian towns whereas doormats, draught excluders and runners are named after Danish places.
Mr Kjöller analysed the Ikea catalogue with a colleague at the University of Southern Denmark. He said it "symbolically portrays Denmark as the doormat of Sweden, a country with a larger economy and population".

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