The Holga, barely more sophisticated than a pinhole camera, takes rolls of medium-format film which, when developed, produces square pictures. It features just two aperture settings ("sunny" or "cloudy"), four focus positions from "portrait" to "landscape", and a basic flash powered by AA batteries. A spring connects a clunky lever beside the lens to the shutter, which has just one speed (one-hundredth of a second – or thereabouts).
Williamson, 25, soon grew tired of what he calls the "sterility" of digital. In the age of the booming digital camera industry, with its spiralling megapixel counts and camera menus that would flummox a fighter pilot, converts to the cult of Holga celebrate the camera as an antidote to high technology. "Everything seemed so pristine in my photos," Williamson says. "They were almost optically perfect."
Williamson's website offers instructions on how to make the camera even more low-tech. Holga hackers can cut a square from a drink can, drill a hole in it with a sewing needle, unscrew the camera's shutter mechanism, insert the aluminium square in place of the lens, add a cable release to allow steady shooting, and voilà – you have a pinhole camera, christened, inevitably, the PinHolga.
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