the data is intended to help mall owners better understand their visitors. How come no one is going to a certain store? What time of day do most of the 40- to 50-year-old women visit the place? Did the recent promotion reach the desired demographic?
It works better with Japanese people as the vast majority of the samples in the database are Japanese. It also hones down your age only to within 10 years. However, NEC wants to narrow the range, possibly even getting to the point where it can determine age within a year or two.
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