New York Web designer Zachary Thacher, who favors Greenwich Village's cafes, said he avoids Starbucks. "They've commoditized cafe culture, which is why I don't go," he said.
The company that began as innovative is now known for consistency and convenience, [another commentator] said. "To me, that's a huge step down," she said. "You've built your franchise on people who are coming in because they know exactly what they want."Starbucks still has their defenders, mostly on the grounds that they're convenient and consistent.
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