The Null Device
Corporate coffee chain Starbucks
isn't doing too well; they've had to close 600 stores in the US, in less than favourable circumstances. (Favourable circumstances for Starbucks being closing the 2nd and 3rd stores they opened on a block and ran at a loss after the last independent café nearby went out of business.) Unsurprisingly, some coffee fans are over the moon
New York Web designer Zachary Thacher, who favors Greenwich Village's cafes, said he avoids Starbucks. "They've commoditized cafe culture, which is why I don't go," he said.
The company that began as innovative is now known for consistency and convenience, [another commentator] said. "To me, that's a huge step down," she said. "You've built your franchise on people who are coming in because they know exactly what they want."
Starbucks still has their defenders, mostly on the grounds that they're convenient and consistent.
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