What surprises me is that they had 85 outlets in Australia in the first place. Thanks to large-scale Italian immigration in the 1950s and 1960s, Australia has very high standards for what constitutes a good cup of coffee. The inner cities of Australia are full of cafés with espresso machines and baristas who know how to use them well, to the point where cafés in the UK advertise their staff's Australian training, and the locals' expectations of coffee is at a level well above Starbucks' ability to compete, even with their resources.
Who could possibly have patronised all those Starbucks outlets? Surely there wouldn't have been enough risk-averse American businessmen passing through to justify 85 of them.
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