The RED campaign has managed to spend $40 million more on marketing that it has raised from RED product sales, while sending consumers a dangerous message. Read more
Many involved in the global fight against AIDS worry that RED will make it harder to raise funds, and that the oversimplified & disempowered image of Africa that Bono perpetuates, as exemplified in these incredibly condescending lyrics from the Band Aid Xmas song Bono helped create, obscures and undermines the assets African nations must focus on to defeat AIDS and poverty.
The grassroots leaders of the global fight against AIDS didn’t ask for Bono to be their frontman. Its time for Bono to step down. We’ll all pledge donations to the Global Fund, but no pledges are collected until Bono retires from public life.So far, US$770 has been pledged.
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