Australians don't have much respect for the music press - it runs counter to their culture. Australian rock is all about "Good on ya, mate - well done for getting up on stage and switching that amplifier on". The idea of anyone actually daring to criticise musicians for the sound they make is almost heresy. Everyone is treated equally, which means no knocking anyone back, however great the temptation. (That'll be why Australian rock is best known to the outside world for such musical abominations as Silverchair, the Vines and Savage Garden.) Sport is the predominant culture here, and music is similarly viewed as a leisure activity - it's all about "work rate", "dedication" and "goals scored". Unsurprisingly, Australians get the music press they deserve.
Recently, I was interviewed by a handful of street press writers to promote a show I was playing in Brisbane with ace pick-up garage band Young Liberals. The first question out the blocks every time was, "What do you do when you have to interview a band you don't like?" Excuse me? I don't understand the query. You're getting paid less than a pittance (if you're getting paid at all) for writing for a crappy free magazine given away on the streets of your city ... and you're interviewing bands you don't like? Why? What is the point? These magazines are free: their financial stability and continuing existence have nothing to with sales figures. Why not feature who the fuck you like? "Ah..." the "journalists" bleat. "It's because of the advertisers ..."
Simply, there are two types of advertiser. The first thinks that appearing in shitty free, badly-designed publications that nobody bothers to read and everyone throws away after glancing through the live ads is the best way to promote their clients' wares; basically, by supporting what amounts to paid-for advertorials. The second realises that their clients are actually far better served by appearing in "cool" (passionate/hip/intelligent) magazines because this coolness reflects back upon their client, and makes their wares seem far more attractive to the casual consumer.Mind you, the Australians seem a bit unamused by True's prononcements, in particular a throwaway line rubbishing local Seattle-sound institution Silverchair and landfill-indie rockers The Vines. Whether it's the case that Australians are a bit chippy about Poms rubbishing their local boys, while it's acceptable (and indeed the done thing) for Australians to lop down their own tall poppies, they will circle around them and defend them if an outsider comes in and tries it, or just that True was pontificating from a position of ignorance (JJJ is not Melbourne-based, or at least it wasn't last time I checked), with no small measure of cockiness, is open to interpretation. And here is the Mess+Noise (i.e., a bit like a local Drowned In Sound, only with extra lolcats) thread.
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