"The format is highly suited to the Asia region and its people who love popular music and have a strong national pride", says Andreas Gerlach, CEO of Asiavision Pte. Ltd. "Asia today is all about competition, economically and politically. The Song Contest is a friendly competition between cultures. Like in Europe, the universal language of music will help to bring people closer together and nurture mutual understanding in the region," Gerlach believes.
The annual song contest is planned to be a six-month regional and national tournament culminating in the Grand Final. The song contest will be distributed in the following countries: China, Cambodia, Hong Kong, India, Indonesia, Japan, Laos, Macao, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Targeting the most populous region in the world with more than three billion people the show has a potential audience of over 500 million viewers. A number of broadcasters have indicated their desire to be the Host Broadcaster for the first ever Asiavision Song Contest.Australia is notable by its absence from this list, and presumably won't be sending competitors there. I imagine that Australians will continue to watch Eurovision (broadcast on the Sunday after, due to time differences), often having parties to do so. Whether Asiavision will get broadcast there (i.e., whether SBS will pick it up or it'll be confined to some ethnic-interest cable channel) remains to be seen.
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