And once you know what you're listening out for, you'll hear the 808 on innumerable tracks. Unfortunately, one of its most widely heard manifestations is the cowbell effect that hammers away like a distressed woodpecker during "I Wanna Dance With Somebody" by Whitney Houston. "That noise is the bane of my life," says Simon Thornton, the producer of Fatboy Slim and countless other British dance acts over the past two decades. "It makes you wonder which person at Roland actually decided that it sounded any good."
But one man's trash is another man's treasure, and Jyoti Mishra, the self-confessed producer of "camp synth pop" and former singles chart-topping artist under the name White Town, considers the same noise to be iconic. "And so are the claves, and so are the handclaps. Of course, they don't sound like handclaps – but strangely, they have somehow become the sound of handclaps. Every drum machine produced since then has had to feature that same kind of noise."
By the mid 1980s, the 808 had helped rap artists such as Run DMC and the Beastie Boys to worldwide success – but it was also dusted off in studios to provide backing for more laidback tunes, such as Marvin Gaye's "Sexual Healing" and "One More Night" by Phil Collins. "I got mine in 1983," says Mishra, "and immediately loved it. And those things it was criticised for – the limitations of its built-in sounds – are what ended up making it so popular."The 808 pillow in the photo, incidentally, has nothing to do with the article per se, but comes from this article.
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