The Null Device

23 unfortunately placed web ads

Recently in unintentionally humorous juxtapositions: 23 unfortunately placed web ads:

There are 4 comments on "23 unfortunately placed web ads":

Posted by: Greg Thu Aug 13 07:58:29 2009

I'm not sure how the ads get chosen in the example systems above - maybe they're random - but I've seen some amazingly bad Google ads matchups while reading the Age. I guessed they must be selected through keyword match, like other Google ads, and that in a newspaper context this can backfire, leading to examples like the above. Does anyone know if the 'picture' ads above are inadvertently chosen via word-match or whether they're random?

Posted by: gjw Fri Aug 14 00:52:41 2009

They are generally word-matched, which can result in problems, hence these amusing juxtapositions. However, apparently recently Google has created a sort of black-list of words (ie. suicide, slaughter) that, if they're present in an email, will result in no ads being they're aware of the problem:

Posted by: ianw Fri Aug 14 03:07:45 2009

this could lead to people appending their e-mails with a list of such words (suicide etc) much as some did (was it late 90s? post-911?) with lists of terror-related and ordinary-subversive-related words, back in the day

Posted by: dcf Sun Aug 16 01:34:25 2009

I think the appending emails stunt was around 99, certainly before 9/11 at least. From memory it started as a way to "thwart" the surveillance tactics of the man by including so much noise into emails it would be impossible for (and I forget the name of the computer that was meant to do this) the machine to keep up..