They will still sell an oldies' edition with the staid, fusty no-sparkly-vampires-or-pop-stars rule. It'll presumably be distinguished by tastefully monochromatic packaging (the regular pop-cultural edition will undoubtedly be printed in a vomitous mix of fluorescent colours, with the letter tiles in Comic Sans).
Update: the rule changes will not apply to Scrabble as such, but rather to a new "yoof-oriented"/"extreme" variant named "Scrabble Trickster". (Thanks to Jessamyn for that link.)
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