The Null Device

Mormons, Mullets and Maniacs

Huffington Post co-founder Johan Peretti has posted a presentation, titled "Mormons, Mullets and Maniacs", on what makes online content "viral", i.e., likely to be passed along by bored people:
One key point: content that goes viral tends to appeal to people's personality disorders, or at least gives them an opportunity to score points, laugh at/put down those they disagree with, or express their obsessions, self-identification or narcissistic attention-seeking tendencies:

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