The Null Device

The Wilderness Downtown

This is pretty awesome: The Wilderness Downtown, an interactive music video (to use the term slightly loosely) by anthemic indie combo The Arcade Fire, with technical assistance from Google's Creative Lab. The way it works: put in the address of the house you grew up in, and you will be presented with a music video comprised of prerecorded footage composed with animations generated from Google Earth and Street View imagery of your home. Well, I use the term "music video" loosely; it's an experience comprised of numerous browser windows opening at various times and places, presenting various combinations of imagery. Using Google Chrome is recommended. (Note that some plugins may interfere with its operation; if it doesn't start, try running it in incognito mode.)

There's a technical description here, and here is a WIRED piece on it, including an interview with the creators, director Chris Milk and Google tech lead Aaron Koblin.

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