The Null Device
The music industry in Berlin
I recently read an interesting article in the September issue of Exberliner (though not on the web site
yet, it seems) about the state of the music industry in Berlin. According to it, the clubs of Berlin still draw in the "Easyjet set" who fly in for weekends (apparently a significant proportion of Berlin's clubbers are tourists), though the club market is saturated, to the point where door charges have dropped dramatically. Meanwhile, gentrification is threatening a lot of long-established clubs, as apartments are built next door, yuppies move in, and the clubs' licenses are not renewed due to the newly bourgeois, residential nature of their environs. (Which all sounds familiar.) Though, according to the article, the real area of growth in Berlin is not so much clubbing or music performance as music technology; the article pointed to the growth of Berlin-based music software firms like Ableton
and Native Instruments
, and also mentioned SoundCloud
's Swedish founders having relocated to Berlin to establish the firm. Which seems to tie in with what I've heard elsewhere about Berlin being Europe's IT startup hub these days.
Anyway, while that article is not online, here's an earlier one about the rise of "place consumers" and "post-tourism tourists", foreign "hipster nomads" who move to Berlin temporarily to enjoy and participate in the lifestyle before moving on.
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