These days, we tend to view the years 1965 to 1968 as a high watermark of daring creativity, greeted with untrammelled delight at the time: after all, who wouldn't prefer Jimi Hendrix to Gerry and the Pacemakers? Look at the charts, however, and the answer seems to be: loads of people. The shift from pop to rock, and all the things bound up with it – drugs, dissent, the rise of the counterculture – clearly horrified as many record buyers as it delighted, and they responded by buying music as far from the cutting edge as it's possible to imagine. The incident in which Engelbert Humperdinck's Release Me kept Strawberry Fields Forever off the top of the charts wasn't an aberration, it was part of a trend. By late 1969, the predominant style in the UK singles chart is reactionary gloop. The Stones' Honky Tonk Women and the Temptations' Cloud Nine are fighting for space not just with Englebert, but with Clodagh Rodgers, Ken Dodd, Joe Dolan and Karen Young.
You're struck by how utterly cut off all this music seems from anything else happening at the time. There's not the vaguest intimation of glam rock or soul or singer-songwriterisms about the artists' sound or appearance. Children's TV was packed with pop music in the 70s – Lift Off With Ayshea, Supersonic, Get It Together, Shang-A-Lang – but a decade after the Times approved of the Beatles' Aeolian cadences, it's clear that no one working in light entertainment considered rock or pop music suitable mainstream entertainment for adults. When the Three Degrees appear on The Wheeltappers and Shunters, all hotpants and inoffensive Philly soul, the audience look aghast and baffled: you'd have thought Kraftwerk had just come on and played Autobahn in its entirety.
Even more astonishing is the way the musicians have shut themselves off from pop's recent past. You might have thought at least the Beatles' oeuvre had swiftly attained standard status, that Yesterday or Something might be precisely the kind of thing the balladeers with the shag-pile sideburns would gravitate towards, but no: it's still clearly considered too racy. During my light entertainment marathon, I hear two Beatles songs. One is courtesy of Little and Large: Syd Little sings Till There Was You while Eddie Large interrupts him doing impressions of Deputy Dawg. The other is Can't Buy Me Love, performed by the Morton Fraser Harmonica Gang: three men huffing away accompanied by a dancing midget in a wig.Cabaret pop's most lasting contribution to pop culture may well have been being an irritant which contributed to the welling up of rage that brought about punk and the explosion of rule-breaking creativity that followed:
From a distance of nearly 40 years, punk can be hard to grasp: not the music, but the spitting and the swastikas and the fuck-everything nihilistic rage. But when you're drowning in light entertainment pop, you start to get an inkling of why so many people were so eager not just to listen to the Sex Pistols – that's obvious – but to indulge in all punk's unsavoury gestures. It's partly because anything, even dressing up like a Nazi and coming home covered in someone else's flob, was more entertaining than staying at home and watching three men play harmonicas accompanied by a dancing midget in a wig, and partly because, judging by what constituted mainstream popular entertainment in the 70s, not one of the previous decade's supposed revolutions had affected wider popular culture at all. The youth culture of the preceding decade seemed to have failed: to anyone watching the TV, Britain still looked trapped in the 1950s.It's not clear whether this will remain cabaret pop's only claim to historical significance, or whether it will end up, eventually, being reappropriated by someone. Perhaps it'll be an adjunct to wickerfolk or hypnagogic pop, the insipid blandness and lack of artistic significance compared to the other things revived (from 1970s folk revivalism to radiophonic library music) merely a red rag to the bull of hipster irony. Perhaps someone will sample it, and the white-gowned ladies and dancing midgets will enjoy a post-ironic new lease of life at festivals. (Stranger things have happened; the Australians reading this will recall Kamahl's transition from ultra-bland crooner to ironic Big Day Out performer.) Or perhaps cabaret pop, without the antediluvian cool of lounge music, the polyester smoothness of yacht rock or the subtle undertones of the outré that shade the folk and radiophonica of that epoch, is truly beyond redemption as a subject of sincere interest going beyond half an hour of cringing at fuzzy YouTube videos; one of those things there isn't enough hipster irony in the observable universe to redeem.
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