"I really like the words by Chairman Mao [Zedong] that 'The world is ours; we should work together'," one of Mr Bo's messages read. Other messages on the home page included: "Work hard, be honest and treat others well", "There is no sky larger than the hand, no road longer than the feet, no mountain higher than the people, no sea wider than the heart", and "Those who go with the flow are forever going up and down in the waves; only those who go against the wind fearing no hardship, can reach the other side fast."
A statement on the site said the launch had been in response to a call from Li Changchun, China's Propaganda chief, for local governments to master new media.
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