The Null Device

Now with 340 million profiles!*

A US dating site has found a novel way of increasing its profile count: by automatically adding profiles for non-users from publicly available information. You know, just in case they might be open to romance, much in the way that other public-minded individuals send out emails to millions of people just in case some of them have erectile problems they're too embarrassed to seek out help for:

Jordan said the site would soon host some 340 million profiles after scraping information from social networking sites, e-mail registries, mailing lists, marketing surveys, government census records, real estate listings and business websites to create new dating profiles.

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