The Null Device

The Tote's new directions

The Tote, Melbourne's iconic, recently resurrected music venue, makes it into this year's April Fool's Day stories twice, both in the context of gentrification and the changing character of the formerly bohemian inner city. Mess+Noise has it launching a new house-music night, complete with giveaways and Vodka Cruiser specials, to "cater for the area's changing demographic". Meanwhile, an article elsewhere has the Tote becoming a child care centre.
A spokesperson for the applicant, Exotic Rites Early Childhood Learning Pty Ltd, which also runs child care and early learning centres in Brunswick and Thornbury, said in an email to Tone Deaf yesterday ‘while we recognise that the venue has had an important role in Melbourne’s music community; with the number of young professionals with young children now living in the area, the land and location are far more appropriately used as an Early Learning Centre’.
Which points at two models of gentrification: the cashed-up-bogan-driven Brunswick St. model (house music, pre-mixed vodka) and the more traditional yuppies-with-children model seen not just in Melbourne but everywhere.

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