Writing in Make (a magazine of the maker culture—a new hobbyist culture with a focus on repurposing existing items, from cheap consumer electronics to flat-packed furniture, often for fun), Cory Doctorow speculates on how the corporations will attempt to commodify this trend, extrapolating from the already prevalent practice of having call centres in low-wage countries full of workers trained to pretend to be American/British/Australian to a vision of a manufactured replica of an anti-corporate maker counterculture, conjured out of the whole cloth using low-wage labour and business-process outsourcing methods:
Will we soon have Potemkin crafters whose fake, procedurally generated pictures, mottoes, and logos grace each item arriving from an anonymous overseas factory?
Will the 21st-century equivalent of an offshore call-center worker who insists he is “Bob from Des Moines” be the Guangzhou assembly-line worker who carefully “hand-wraps” a cellphone sleeve and inserts a homespun anti-corporate manifesto (produced by Markov chains fed on angry blog posts from online maker forums) into the envelope?If it happens, it won't be unprecedented. Ersatz authenticity (from studiedly shitty-looking advertiser-sponsored zines to ProTools plugins for making major-label alternative bands sound grungy and lo-fi) is big business.
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