The Null Device

Pixar Petroleum Corp.

What do you do if you're an oil company facing negative publicity over a controversial project like the Canadian tar sands? Well, you could always adopting the name of a much-loved company in another industry, as Paramount Resources Pixar Petroleum Corp. has done.

This is, of course, not the first example by far of an unpopular company changing its name (there has been Cheney-era mercenary company Blackwater renaming itself after a popular exchange-rate website, and carcinogenic drug dealers Philip Morris adopting the name Altria, a name which goes so far in the direction of heavy-handedly calculated benignness that it comes out the other end sounding appositely creepy), though as far as chutzpah goes, it might well set some kind of record.

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