This isn't just art that exists in the market, or is "about" the market. This is art that is the market – a series of gestures that are made wholly or primarily to capture and embody financial value, and only secondarily have any other function or virtue. Hirst has gone way beyond Warhol's explorations of repetition and banality. Sooner or later, his advisers will surely find a way for him to dispense with the actual objects altogether and he will package concepts in tranches, like mortgage securities, some good stuff with some trash, to be traded on the bourse in Miami-Basel.
The byproduct of his activities is the most starkly authoritarian corpus of art of recent times. All those hard, glittering surfaces, those rotting animals. The body, for Hirst, is trash, which exists to be anatomised, displayed, described in cribbed Latin names. The only way to cheat death is to slough off your rotting flesh and take on the qualities of capital. It's the 21st-century version of ars longa, vita brevis. Don't just make money, be money: weightless, ubiquitous, infinitely circulating, immortal.The article describes the mechanics of the art market and how public museums, for all their image of being above the fray of crass commerce, have become tools of art investors' Ponzi-like schemes:
This is how it works. A few major collectors make the market. Where they lead, the horde of hedgies follows. Many of the new breed of art investors ... have jettisoned even the pretence of connoisseurship. Some of these guys care about the bragging rights that come with a blue-chip work hanging in the loft. Others are all about the numbers, and employ the same tools and decision-making processes to play the art market that they use at work. A few have also discovered that many of the regulatory mechanisms that apply in other markets – preventing insider trading, price-fixing by cartels and sundry other abuses – simply don't exist in the art world. It is possible to game the system in many ways, and the careers of certain artists look not unlike a classical Ponzi scheme, where money from new investors is used to pay returns to those further upstream.
The corruption of art museums by investors is perhaps most apparent in the case of New York's New Museum. In 2009 it devoted its entire three-floor space to an exhibition of the collection of Dakis Joannou, a Greek Cypriot industrialist who sits on the museum's board. Other recent New Museum shows, devoted to Urs Fischer and Elizabeth Peyton, also relied heavily on Joannou's collection, and his wider web of patronage. The impression has been given of a museum that is no longer able to make independent determinations of value. This has become an open scandal in New York, satirised in a much-reproduced drawing by William Powhida titled How the New Museum Committed Suicide With Banality, or "how to use a non-profit museum to elevate your social status and raise market values". Likewise, Hirst's major collectors will see an effective windfall from the inclusion of their works in a Tate retrospective, and other Hirst stakeholders will benefit too. That may not be why the show is happening, but it is not without significance.
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